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IPTV (Internet Protocol Television) is a method of distributing television content over broadband so that a more customised and interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewers are able to watch what they want, when they want to. Interactive TV services is a key differentiator for the large number of IPTV offerings that are emerging. Interactivity via a fast two-way connection will lift IPTV before today’s television.

IPTV mixes the television, internet and telephone. Just like cable or satellite television, IPTV utilizes a set-top box (STB) that allows viewers to watch hundreds of channels and order movies through video-on-demand (VOD). IPTV uses broadband ADSL, precisely the same technology that delivers high-speed Internet to the computer. This opens the door to much more interactivity and the prospect of thousands, as opposed to hundreds, of channels.


Find What’s On

All IPTV services will offer you basic interactivity to aid navigation and search of the vast amounts of content. An electronic digital programme guide (EPG) will allow viewers to investigate linear and on-demand content that is available.

EPGs are likely to allow viewers to consider programme listings approximately two weeks in advance, as well as look back over programmes through the previous seven days broadcast schedule. A strong search facility will allow viewers to look for programmes by title, genre and keywords. Filters allows viewers to display lists of flicks, music, pay-per-view events as well as definition programmes.

The EPG will be customisable by viewers, who definitely are able to create their unique line-up of favourite channels and content. In addition to full-screen layouts, EPGs will have a mini-overlay mode that can allow the viewer to hold watching the current programme while browsing the schedule.

Personal Video Recorder

Many IPTV digital tuners will incorporate a Personal Video Recorder (PVR) that will permit programmes and interactive content to be recorded. Viewers should be able to watch one programme while recording another. They’ll also be able to use interactive services or video on demand while recording without anyone’s knowledge. While watching linear TV programming, viewers should be able to pause and rewind live television.

The PVR will likely be programmed via the Electronic Programme Guide. Intelligent series linking will allow programme episodes to become recorded based on preferences; first-runs, repeats, or all occurrences. Programme and movie trailers will contain interactive links that may be selected to schedule a recording. Remote scheduling of recording can also be possible using a mobile phone or the web.

Enhanced TV

With IPTV, viewers should be able to watch a lot more television simultaneously. Sports fans will be able to keep an eye on six games at once, on the same screen, or study one game from multiple camera angles. Viewer involvement is going to be encouraged through voting, competitions and messaging services.


Interactive advertising will extend traditional linear advertising. It is going to allow advertisers to provide product information available as an on-screen interactive brochure. This may re-enforce the brand messages and encourage viewer involvement with the product. It will also allow a principal element to be combined with any TV campaign, with responses being captured from viewers.

Communication Services

The two-way nature associated with an IPTV connection makes it perfect for providing person-to-person communication services. Im services will allow viewers to ‘chat’ via texting while continuing to watch a movie. Video conferencing over television will permit virtual family gatherings when relatives are spread across the world.

Services will likely be used both as stand-alone applications, so when add-ons to programming. Friends should be able to chat while watching a programme ‘together’ in numerous locations. Phone-in shows are able to display callers, linked from their home.

Community Services

IPTV can provide many feeds of reports, entertainment and information. Viewers should be able to personalise their ‘feed reader’ to match their particular interests. This will likely then collect up-to-date information such as news headlines, sports results, share prices and travel updates in one place.

Dating services enables subscribers to set up a profile and find compatible ‘matches’ to talk with. Messages will be exchanged quickly, cheaply and safely, with no security concerns of meeting in the real world.

Betting & Gaming

IPTV will offer you a range of betting and gaming when needed services. These should include sports betting services, where bets are positioned on both live and virtual sports. The betting is going to be closely linked to the TV coverage, and will include in-running betting. There will also be an array of casino style games including roulette, blackjack, slots and poker. Some of these will be stand-alone games, others is going to be linked to programming with either live or virtual presenters.

Personal Content

IPTV will give the secure sharing of video recordings, photos and music. Users having a home network should be able to share digital pleased with other devices for example PCs and portable media players. IPTV might be a key component in the connected home.

Users can also be able to share happy with family and friends across the Internet. Effective digital content protection with consumer flexibility will probably be essential for such sharing to flourish. IPTV could even allow users to acquire their own television channel where they could share their views, pics and vids with the rest of the world like a video podcast.


Interactive television will give you genuinely useful applications that improve the overall user experience of IPTV. Interactive services have to be seen as part of the overall infrastructure of delivering television – not really a bolt on.

To get the right interactive services to fulfill consumer demands requires experimentation. Content providers, broadcasters and network owners should develop, trial, refine and roll-out interactive services. A good deal has been learnt over the past ten years about interactive TV. This information can help inform the style of interactive services for IPTV.

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